A website is your business’s number one online marketing tool. A good website has the power to grow your business while a bad one, on the other hand, can ruin it.
However, working with a professional design agency is your best bet to ensure your business gets a website that plays the crucial role of effectively connecting with your target customers online.
Picking the right web designer can be tough especially if your knowledge in this field is limited. This article will outline some of the key mistakes many business owners make when hiring one.
Giving User Experience a Wide Berth
Have you been wondering why your well-designed website is not delivering the results you wanted? Your guess is as good as ours – the user experience sucks. A website is as good as useless if it doesn’t meet your target customer’s needs. Many business owners prioritize design over user experience which is a big mistake. If for instance, your site focuses on selling products targeted to children such as games for 5 year olds, user experience has to be one of the things you must get right.
Failing to Optimize for Mobile Use
People do most of their internet browsing on their handsets. Ignoring this fact when developing your website is a recipe for failure. People are more likely to return to your site for a purchase if they can access it through their mobile devices whenever they want to. Ensure your design agency or designer makes this a priority.
Picking the Wrong CMS for Your Needs
There are different CMS options to choose from depending on your needs. Before picking one, consider its advantages and disadvantages. This is advice your web designer or agency can provide you with since they understand your needs better. These are the three key mistakes you must avoid when hiring a web designer.